Minottiは、過去と未来の狭間にある魅力的なエジプトの大都市カイロに45番目の旗艦店をオープンし、家具小売チェーンMadar Home Signaturesとの20年にわたるパートナーシップを強化しました。
同旗艦店は、 ニューカイロの東部に位置し、最近建設されたビジネスハブ兼ショッピングモール5A by The Waterway Developments内にあります。モール内のマルチブランド・スペースには、すでにMinottiの家具がいくつも置かれています。このエレガントな新店舗はワンフロアで、ブランドの美学やスタイル的価値と、この土地独自の価値とを調和させることができる、細部にまでこだわった洗練されたインテリアデザインプロジェクトを提供しています。
「Minottiとは、20年前の創業当時からお付き合いさせていただいています。長年にわたる緊密な協力関係を経た、この度のMinottiカイロ店のオープンは、私たちのパートナーシップの自然な進化を意味するものです。エジプトで初のMinottiの旗艦店をオープンできたことを大変誇りに思います」と、Madar Home SignaturesのCEO、Ahmed Faridは述べています。
本社のクリエイティブ活動の中心であるMinotti Studioがデザインした新しいショールームのインテリアは、さまざまなマテリアルと配色の洗練された組み合わせで、空間の質を高め、快適さと美しさを堪能できる心地よい環境に仕上がっています。
タバコ色のオーク材の縦格子、白い漆喰の天井と壁、玄武岩の床が、Minottiの象徴である現代的なテイストを反映した洗練された空間を演出し、ガンメタルサテン仕上げの金属が、合理主義的建築スタイルを際立たせています。
スペース中央に、白漆喰でできた大きな暖炉があり、店内を2つのエリアに分けています。どちらのエリアも、包み込むような温もりを感じさせるマテリアルとしてMinotti Studioが選んだ、フルハイトのタバコ色の縦格子が使用されています。
ロドルフォ・ドルドーニデザインのConneryシーティングシステム、ガムフラテーシのShelleyアームチェア、NendoのToriiコレクション、マルシオ・コーガン / studio mk27のLinhaテーブル、ロドルフォ・ドルドーニのSeymourシーティングシステムなど、Minottiのベストセラーコレクションが次々と並ぶリビングとダイニングエリアは、その流れるような連続性が特徴的です。
この新旗艦店オープンにより、Minottiは、重要な市場である北アフリカでその存在感を高め、カイロの業界関係者やデザインファニチャーファンにとって不可欠な場所を提供します。
Minotti Cairo by Madar Home Signatures
5A by The Waterway Developments, 5th Settlement
11835 New Cairo, Cairo – Egypt
T: +2 010 1 110 4390
E: info@minotticairo.com
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