2019コレクションの新しい広告キャンペーンは、9月からオンエアされます。クリストフ・デルクールとロドルフォ・ドルドーニがそれぞれデザインした2つの新しいシーティングシステムDanielsとWest、Nendoデザインによるアウトドアの提案であるTape Cord、そして昨年4月にミラノサローネで発表されたマルシオ・コーガン（studio mk27）によるQuadradoが中心です。
新しいキャンペーンのインドアシナリオにおけるダイナミックで調和のとれた建築的特徴を持ち、木と漆喰を使った優美な壁と大きな窓が交互に配置された流動的な空間を描き出しています。テクスチャと素材の思いがけない組み合わせが、家具のボリュームやエレメントに反映され、大胆な個性と洗練された現代的感受性を備えた住宅というコンセプトを表現しています。
Danielsシーティングシステムとそのコンセプトである究極のモジュール性と最高の快適性は、2つの個性的イメージで解釈されました。1つは円形劇場のような曲線で、ゲストを迎えるのに最適です。もう1つは規則的な曲線や楕円で、システムの直線性を中断し、ランドスケープデザインのようなダイナミックな形状を印象付けています。革新的で真のオリジナルであるDanielsは、Amber収納ユニットと完璧に調和し、チェアの柔らかさとユニットの硬いフォルムの間で強い視覚的インパクトと連続性のあるソリューションを生み出しています。
Westは、Minottiのデザインのノウハウと創造性（サヴォアフェール）を完璧に融合させたレザーバックのシーティングシステムで、こちらも意外性のあるエンドエレメントでコーナー構成の解釈を変えた2つの異なるソリューションで紹介されています。より伝統的なシェーズ・ロングには五角形のシェーズロングを使ったオリジナルソリューションを連結することができ、どちらもガムフラテーシのデザインによるAngieとShelleyのアームチェアで補完されています。
形、パターン、色による調和のとれた対話の中で、印象的でエレガントな空間を実現するために、さまざまな小物家具やアクセサリーが使用されています。
アウトドアコレクションは、インドアコレクションのスタイルを踏襲しつつ、テラスやオープンエアのスペースにも都市部の小スペースにも対応できるようにデザインされたTape Cordチェアと、住宅やホスピタリティ環境に最適な大空間用にデザインされた、コンプリメンタリ―のQuadradoモジュール式シーティングシステムとダイニングテーブルを組み合わせた2種類のアレンジで展開されています。
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