• 10月 2020
    Corporate .

2020 Collectionの新しい広告キャンペーンが始まります

2020 Collectionの中でも特徴的な住宅向けの提案にスポットライトを当てた新しい広告キャンペーンが、10月からオンエアされています。ロドルフォ・ドルドーニのデザインによるConneryBlazerシーティングシステム、マルシオ・コーガン / studio mk27によるDaikiシートとBotecoコーヒーテーブル、nendoによるToriiTorii Nestシート、ガムフラテーシによるFynnアームチェア、そして再びロドルフォ・ドルドーニによるSunrayアウトドアシーティングシステムなどが含まれます。

新しいキャンペーンでは、調和のとれた絶妙にエレガントな建築物を採用し、屋内と屋外の刺激を与えあう相互作用による、新しい住宅の空間の捉え方を提案します。内と外の流動的で創造的な対話は2020 Collectionの背景をなすコンセプトであり、Minottiが考える理想的な住宅の形を再提案します。

この新しいキャペーンで提案するセッティングは、2020 Collectionの新しいスタイルと美学の主な特徴を示しています。このプロジェクトには、当社伝統の職人技とオートクチュールのアプローチに裏打ちされた現代的なモダニズムのテイストが反映されています。 

このコレクションには国際的な技術が生かされていますが、100%イタリア製であり、個々のデザイナーの多様な文化的背景と創造的なインスピレーションを調和させて、真の「Minottiプロジェクト」を形成し、その息吹を伝えています。
この広告キャンペーンは、世界37か国にわたる、168を超える建築、デザイン、ニュース、ファッション、ライフスタイル関連の出版物で展開されます。これらは優れた評価と名声によって厳選され、世界各地のフラッグシップストアや正規店の販売網で展開される新しい2020 Collectionと完全に調和しています。

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