• 1月 2024
    Stores .

Minotti、ケルンに新しいコンセプトストア by Peschをオープン

Minottiにとって2024年最初の国際的なイベントとなった、ケルンでの新コンセプトストア by Peschのオープニング。Peschは、ケルンにおける必見ショップであり、Minottiにとってはドイツにおける長年のパートナーです。同店は今年120周年を迎え、Minotti Studioによって大規模な拡張と改装が行われました。 総面積450平方メートル、2フロアにわたる展示スペースは、Minottiコレクションの万能性をさらに際立たせ、ブランドが描き出すライフスタイルを余すところなく表現するべく新たにデザインし直された空間です。

Minottiは、豊富なイベントプログラムを用意して、ジャーナリスト、業界専門家、ブランドのファンに向けた、新しいスペースのオープニングを祝いました。 イベントの中には、ミノッティ・ファミリーやデザイナーデュオ、イノダ+スバイエが参加する、建築家とデザイナーのためのライブトークがあり、デザイン専門家オリバー・ヤーンが司会を務めます。

カイザー・ヴィルヘルム・リングに面した大きなメインウィンドウの主役は、ロドルフォ・ドルドーニデザインのTwiggyシーティングシステム。ダイナミックで極めて現代的なコンポジションが際立っています。 1階には、数々のベストセラーをフィーチャーしたダイニングやリビングのアレンジメントが次々と展開され、来店客をMinottiワールドへと誘います。

2倍の広さに拡張された2階の展示エリアへは、クレイ色のラッカー塗装仕上げを施した両開き扉から入るようになっており、フルハイトの大きなガラス窓からは、ブランドのコンテンポラリーなアイデンティティを象徴する建築要素を垣間見ることができます。

エントランスを入るとすぐ目に入る最初の2024 コレクション新作は、ロドルフォ・ドルドーニがデザインしたGoodmanシーティングシステムの湾曲エレメントです。均斉のとれたそのフォルムは、より包み込むような空間演出を可能にし、イノダ+スバイエのSendaiシーティングシリーズの柔らかなシルエットと完璧に調和しています。

そして、フルハイトウィンドウに面した最後の展示エリアには、マルシオ・コーガン / studio mk27がデザインしたQuadradoシーティングシステムと、nendoのTorii Nest Outdoorシーティングシリーズによるアウトドアソリューションが個性的に演出されています。

ブランドの品質と国際的なアイデンティティを再確認することができる、洗練されたインテリアデザインコンセプトで装った同店は、Minottiにとって常に戦略的市場であるドイツにおけるその存在感をさらに堅固なものにし、ベルリン、ミュンヘン、デュッセルドルフに加え同国4軒目の旗艦店となります。

 

Minotti Concept Store by Pesch

Kaiser-Wilhelm-Ring 22
50672 Cologne - Germany
電話番号: +49 22116130
Eメール: info@pesch.com

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