ブランドの魂に命を吹き込み、今年75周年を迎えるMinottiの長い旅路にスポットライトを当てる展示会のために建てられたMinotti Pavilion 2023。それはブランドの個性が表現され、原点を大切にしながらも未来を見据え、長年の歩みの中で常に新たな姿を見せ続けてきたMinottiの歴史が余すことなく投影されています。
このパビリオンは、Minottiの建築におけるコンピタンスをも示すものであり、ブランドの精神を世界中に発信するべく、Minottiのビジネスパートナーがクリエイティブなアイデアを見つける場所なのです。そして同時に、1年を通じて象徴となるモチーフやコミュニケーションのコンテンツを、持続可能な方法で創造する場所でもあります。
パブリックスペースとプライベートスペースが融合した、2フロアに広がる4500平米のインスタレーションは、空間に溶け込む2つの展示通路でフロアを4つのスペースに分け、それぞれの内部が見える、曲線を描く大きなガラスで仕切られています。
中央通路は、マキと呼ばれる地中海の低木樹林を思わせる広いグリーンエリアを配し、まさにブールバール(街路樹のある大通り)のようにしつらえられ、来場者を境界のない空間へと誘うだけでなく、展示エリアの新しい解釈の仕方を生み出しています。
グランドフロアの有機的なフォルムは、2つの螺旋階段でつながった上階部分にも取り入れられており、そこからはグリーンエリアと見渡す限りのMinottiワールドを眺めることができます。展示スペースの隅々にわたって、Minottiのたゆまない進化を物語る空間を堪能できます。
ダブルハイトの吹き抜け空間で際立つ存在感を放つ円錐台型のオブジェは、火鉢面ぎりぎりまで吊り下げられた暖炉です。暖炉は、両方のリビングエリアにしつらえられており、ブランドの言語として不可欠な象徴的建築素材として空間に個性を与えています。
Minotti Pavilion 2023は、2023コレクションの主役たちを迎える理想的な舞台です。 その主役たちをいくつか紹介しましょう。ロドルフォ・ドルドーニデザインの多面的なモジュラーシーティングシステムDylanはテイストの異なるエリアに合わせた3バージョンを展開。アイコニックなToriiのデザインをベースにして生まれた、nendoスタジオデザインのTorii Boldチェアシリーズ。曲線を帯びたラインが特徴的な、ガムフラテーシデザインのRaphaelコレクション。洗練された合理主義的デザインの、マルシオ・コーガン / studio mk27デザインのSuperblocksサイドボードなどです。
イノダ+スバイエ、nendo、ゴードン・ギルミアー、ロドルフォ・ドルドーニといったデザイナー達が手がけた、オープンエアスペース用の新作が、インドア用作品や、近年コレクションの最も代表的な作品と完璧に調和し、ブランドの価値を発見するまさに旅のような展示を実現しています。
Minotti Pavilion 2023は、その歴史を建築に反映させることでブランド自身を表現しています。一貫性、創造性、革新性をたずさえ、伝統さえも進化させることができるMinottiワールドへ、来場者を誘い魅了する空間です。
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