• 11月 2022
    Stores .

Minotti Concept Store by Hora

Minottiのクリエイティブとリサーチの核を担うMinotti Studioがデザイン設計を手がけた、Minotti Concept Store by Horaの新たな展示プロジェクト。

Minottiコレクションのベストセラーや象徴的作品を紹介する新たなプレゼンテーションは、エレガントでモダンな空間の中で演出され、独創的でタイムレスな外観を実現しています。

本ショールームは、オランダの中心部の都市バルネフェルトにあり、約600平米の面積を擁する1階部分を使っています。展示は、2つのマクロエリアに分かれ、1つ目のエリアはアウトドアコレクションを紹介し、インドアソリューションを集めた2つ目のエリアの序章的配置になっており、アウトドアとインドアの流れるような連続性を演出しています。

エントランスを抜けると、一段高くなった床で区切られたアウトドアエリアが広がり、インパクトのあるプラントウォールや大型の観葉植物が訪れる人を迎えます。回転式の木製仕切りをいくつか配置することで、区切られていながらも、お互いにつながっているいくつかのエリアを形成しています。ショールームを囲む大きな窓が空間を明るくし、展示品をより一層活き活きと見せています。 家の外も中もウェルビーイングな空間。

アントラシート色の光沢ラッカー塗装を施した扉が、インドア空間の始まりを告げます。 小さなロビーを抜けると、暖炉を埋め込んだトラバーチンの壁を中心とした空間が広がります。象徴的な装飾エレメントが、居心地の良い親密な雰囲気を演出し、空間に動きを出しています。大型LEDウォールには、ブランド哲学を伝えるためのデジタルコンテンツが映し出されます。カタログ、仕上げサンプル、素材サンプルなどを収納しておくための大きな収納ケースが、2つの設計用エリアに設置されています。

展示空間をさらに進むと、トラバーチンの壁、モカ色のウッドパネル、セメント樹脂の床に囲まれて、最新コレクションの主役たちや、アイコニックな作品がこだわりの演出で配置されています。中央には、マルシオ・コーガン(studio mk27)デザインによる新作シーティングシステムHorizonteが、イノダ+スバイエのアームチェアYokoSendaiとともに、調和の中に配置されています。新作の数々は、既存コレクションと完璧に融合し、そのニュアンスをさらに豊かにし、新しいコンビネーションを生み出します。

展示スペースが拡張されたことで、Minottiブランドをより深く伝え、体験できる空間が実現されています。本社ショールームの魅力を踏襲した、コレクションの国際的感性を高めるプレゼンテーションです。

 

Hora Barneveld Bv
Anthonie Fokkerstraat 35
3772 Mp Barneveld - Netherlands
T: +31 342 424545
E: info@horabarneveld.nl

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