広告キャンペーン

AlexanderとGranville

キャンペーンの演出の特徴は、和風の背景と、素材感のある合理主義的な装飾エレメントを融合させた、モダンでグラフィック、かつ先鋭的なムードです。そのすべてが、過剰な装飾を排した意外性のある、より現代的なスタイルで表現されています。木、石、ガラス、ファブリック、レザーなど、美しい質感と思いがけない色合いの典型的な素材の配置にその核心的解釈を明らかにする美的言語です。

冒険心に溢れたこのキャンペーンの主役は、Alexanderシーティングシステムで、現代の合理主義的なコンセプトにインスパイアされ、ダイナミックなコンポジションと洗練された仕立てのディテールが特徴です。
スクエアのエレメントとカーブしたパーツを交互に配置することで親しみやすく、包み込まれるような空間を構成し、ハイバックレストとローバックレストを備えたモジュラーパーツがシステムの汎用性を高めています。

AlexanderのイメージとGranvilleのイメージが交互に現れて若々しく現代的な精神を表現し、バックレストの生み出す独創的で流動的な曲線が特徴的です。形や大きさの異なるモジュールが相互に補完し合い、伝統的なものから多目的に使用可能なものまで、さまざまなタイプのシートが用意されたくつろぎの空間を提供します。

RussellおよびTapeのアームチェア、Louのサイドボード、BenderDamierMiltonOliverRaysRingShieldsといったローテーブル、そして数多くのアクセサリーが2つの空間を完成させ、形、パターン、色の完璧な調和を保ちながら、周囲の空間との興奮を誘う対話を視覚的に表現します。

Alexander

Granville

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