2013 Collection

今年の展示スペースの建築と雰囲気は、Lifescapeコレクションの基本的なコンセプトに基づいており、屋内と屋外が調和した現代的な居住空間を再現し、多彩で非常に柔軟な2013年コレクションの発表に理想的な環境を作り出しています。
控えめながらも洗練された木とガラスのドアや窓、多くの植物を配置することで、まるで屋外の景色が見える別荘にいるような印象を与えます。 
巧みな形、色、素材の使用によって、屋内と屋外のシームレスな流れが確保されています。ブラックラッカー仕上げの木製パネルと、白いコンクリート壁を交互に配置することで、印象的なグラフィック効果を生み出しています。天井には、木目がはっきりした柔らかな色合いの南米産のレッドガム、アウトドアエリアの床には、ストーンエフェクトを施したコンクリートの床材が使用されており、この包括的な建築プロジェクトを完成させています。
鉄筋コンクリートのスラブに設けられたいくつもの開口部が、1階と中二階を視覚的につないでいます。中二階にはラウンジとワークエリアがあり、2つのフロアはガラスと金属でできた4つの階段で結ばれています。
例年通り、ミノッティの展示スペースは、生来のエレガンスが際立っています。建築はそれ自体が目的ではなく、デザインと製品が見事に融合し、来場者一人ひとりにユニークで他に類を見ないブランド体験をもたらす環境を作り出すことを目的としています。 
サローネに出展するということは、Minottiのマーケティング戦略の強さと明快さを確認することでもあります。製品、品質、技術、コミュニケーション、流通、組織、サービスにより、Minottiは、ますます要求が厳しく、競争が激化するグローバル市場に、情熱を持って具体的に取り組むことができます。

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