全新广告宣传活动在10月启动,2020系列中独特的标志性作品是其中的主角:Rodolfo Dordoni设计的Connery和Blazer,Marcio Kogan / studio mk27设计的Daiki和Boteco边几,Nendo设计的Torii和 Torii Nest座椅,GamFratesi设计的扶手椅Fynn,还有Rodolfo Dordoni设计的Sunray户外座椅系列。
在全新广告宣传方案采用精致和谐的建筑场景,用全新方式诠释家居空间,在室内和户外玩味相因相生的意境。在室内与户外之间进行创意十足的流畅对话,以2020系列的氛围作为基础,诠释Minotti理想家居的设计方案。
全新宣传活动描绘出2020系列的新风格和美学特点,此项目反映出当下现代主义品味的一个领域,同时运用公司的剪裁技艺和高端定制技术加以诠释。
新系列具有鲜明的国际风范,同时奉行意式美学的内涵,将多个文化层面融合在一起,汇集设计师的创意灵感,打造出真正的“Minotti项目”。
广告宣传活动将在37个国家展开,并选择在建筑、设计、时事、时尚和生活风格领域拥有权威和声望的168家杂志期刊来发布内容,与此同时,通过Minotti的旗舰店和全球各地的授权经销商网络来展示全新2020系列。
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