Minottiは、現地パートナーであるAnsel Homeとともに重慶市に旗艦店をオープンし、極東におけるプレゼンスを強化しました。これにより、単一ブランド店舗数は、中国で11店舗、全世界では56店舗となります。
有名なショッピングモールStarlight 68 Plaza内にある展示スペースは、総面積約800平方メートルの2フロアに展開され、Minottiコレクションを映し出すビデオウォールによって存在感が際立つエントランスファサードが、洗練されたエレガントな空間へと人々を誘います。
Minotti Studioが手がけたインテリア・デザインは、コンテンポラリーなムードを醸し出し、あらゆる細部がサルトリア的こだわりで仕上げられ、調和の取れたコントラスト使いによって引き立てられています。 直線または曲線を描くウェンジオークの羽目板が温かみのある雰囲気を醸し出し、トラバーチンの壁、ブラッシュ仕上げのステンレスの柱、コンクリートトーンのフローリングとともに交互に配され、グレーの濃淡の色調が洗練された印象を与えています。
1階は3つのエリアに分けられています。 象徴的な吊り暖炉が存在感を放つ広いリビングエリアには、ロドルフォ・ドルドーニデザインのモジュラーシーティングシステムDylan 、nendoのシーティングシリーズTorii Bold、マルシオ・コーガン / studio mk27のサイドボード Superblocksが配置されています。 隣接する、よりプライベートな雰囲気のナイトエリアは、ガムフラテーシのRaphaelシリーズのしなやかなラインで演出されています。そしてこの没入型の体験展示は、本格的な「ホーム・シネマ」としてデザインされた斬新なムービーシアターエリアへと続きます。
ムービーシアターを取り囲むトラバーチンの階段が、木のフローリングと暖炉の温もりに包まれた展示エリアが続く上階へと来店者を導きます。 2階には、最新作を紹介する独創的な展示スペースのみならず、顧客用とデザイナー専用の2つのミーティングルームも用意されています。エクスクルーシブなブランド体験ができる独創的なインテリア・コンセプトで仕上げられた新店舗。
Minottiは、この新旗艦店Minotti重慶のオープンにより、中国の各主要都市での存在感を高め、メイド・イン・イタリーの品質とスタイルを好み、こだわりやニーズが益々高まっている顧客が集う場所としての役割を担います。
MINOTTI CHONGQING BY ANSEL HOME
No.BL121, BL122, BL123 and BL228 on 1F, 2F of Starlight 68 Plaza B No.66 Yanghe
1st Road - Guangyinqiao Street - Jiangbei District
400020 Chongqing - China
T: +86 189 9617 8362
E: xlzhou@ansel-home.com
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