Minottiは、ソウルで最もプレステージの高いデザインエリアである江南鶴洞の中心に新旗艦店をオープンし、パートナーであるDi’omeとの独占的協力関係をスタートさせました。15年以上にわたってブランド展開する、アジア第4の経済大国である韓国の首都において、新たにブランドをリポジショニングするものです。
アジア地域で23番目の旗艦店となるこのMinotti Seoul by Di'omeのオープンは、東洋市場をさらに強固なものとするというMinottiの戦略プロジェクトの一環であり、美観やデザインのトレンドだけではなく、社会的、さらには人類学的なトレンドについても研究を重ねてきた成果といえます。床面積約1000平米に展開されたこの新旗艦店は、オールラウンドな体験を提供することを目的としています。デザインに触れ、語り合う空間としてMinotti言語がさまざまなスタイルの作品に変換され、単なる家具選びを超えたひとつのコンセプトを形にする場所なのです。
Minotti Studio監修によるインテリアデザインは、Minottiのタイムレスなライフスタイルに忠実でありながら、現在のトレンドに沿ったコンテンポラリーなムードの空間作りになっています。江南エリアの魅力に溶け込むように特別に選ばれた特徴的な素材と装飾的な要素で、洗練された雰囲気を表現し、Minottiの生活哲学を反映しています。
エントランスを入ると、変化に富んだ空間が次々と現れる魅力的な旅に誘われます。これらの空間は、サテン仕上げのスチール階段という共通エレメントによってつながれた、4つのフロアにわたって展開されます。 建物のファサード全体を覆う大きな窓がある1階から、アウトドアエリアのある地下階へおり、そしてさらに2階へ上がると、ダブルハイト天井の空間の中で際立つムービーシアターエリアと、ブランドのスタイル言語の中で欠くことのできない建築エレメントである暖炉を設えたエリアに迎えられます。そして、2階を見下ろすことができる最上階には、建築家やデザイナーを迎え入れ、インテリアプロジェクトを設計するためのエグゼクティブミーティングルームが設けられています。
Minotti Seoul by Di'omeは、極東におけるMade in Italyの地位を確固たるものにする重要なさらなる一歩です。そして、江南鶴洞にコンテンポラリーデザインの新時代をもたらし、Minottiブランドの本質を明確に表現し、高品質でタイムレス な家具ソリューションを提供するという、ブランドのコミットメントを形にした場所なのです。
Minotti Seoul by Di’ome
Iaan Terradium building, 204, Hakdong-ro, Gangnam-gu,
06104 Seoul - Korea, South
電話番号: +82 02 3446 1999
Eメール: info@minottiseoul.com
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