La nueva 2020 Collection se expone en la tienda insignia Minotti Xi’an. Abierta en 2019, esta actividad comercial es fruto de la reciente colaboración con J&C, minorista de excelencia en el sector del mobiliario de alta gama en la histórica ciudad china de Xi’an, que experimenta una fase de fuerte desarrollo y se muestra deseosa de acoger el diseño y el lifestyle internacionales.
Ubicada en el prestigioso barrio residencial de Daminggong, a pocos pasos del espléndido parque arqueológico Daming Palace National Heritage Park, la tienda presenta una imponente arquitectura de estilo clásico con numerosas aberturas al exterior que favorecen la entrada de la luz natural creando un armonioso diálogo entre sus ambientes interiores y exteriores. Entre ellas destaca una fachada completamente transparente caracterizada por sus altas cristaleras hasta el techo, que ofrecen una primera instantánea de las soluciones de mobiliario de la marca incitando a descubrir el mundo Minotti.
Una exclusiva área de recepción con un gran mostrador de mármol acoge a los visitantes invitándolos a entrar en un amplio open space distribuido en dos niveles, conectados entre sí mediante una elegante escalera de metal en el nuevo acabado Light Gold. Situada en el centro del local, es el punto central en torno al cual giran todas las ambientaciones y ha sido diseñada para aportar dinamismo al trayecto expositivo ofreciendo un apasionante viaje a los invitados entre las colecciones Minotti más recientes, gracias a un sabio juego de perspectivas y a una original distribución de los espacios.
De aspecto gráfico y riguroso, las ambientaciones propuestas han sido resaltadas con un interesante contraste cromático black and white y caracterizadas con recursos decorativos sobrios e impactantes al mismo tiempo, como paredes de yeso blanco con el típico "acabado dórico" de Minotti, techos reflectantes que amplían el espacio aportando luminosidad y suelos de madera teñida en color Moka.
Los espacios expositivos han sido animados con una combinación de superventas: piezas distintivas de las colecciones y novedades de interiores más recientes de la 2020 Collection, como los nuevos sistemas de asiento Connery y Blazer de Rodolfo Dordoni y Torii de Nendo junto a los proyectos de Marcio Kogan y GamFratesi, que remarcan el espíritu cosmopolita de la nueva colección interpretando los distintos sellos estilísticos de diseñadores internacionales en el marco de un proyecto Minotti perfectamente coordinado y armónico.
Una elegante presentación que refleja fielmente los valores de la marca y las características de unicidad de las colecciones Minotti ofreciendo una meta imprescindible para la sofisticada clientela de esta histórica ciudad china, sumamente interesada en la calidad y el lifestyle transmitidos por la marca.
Minotti Xi’an by J&C
Independent Store, North of Daminggong Center SQ, No.198, North of Taihua Road,
Xi'an City, Shaanxi Province - China
Tel.: +86 29 86241111 / +86 139 9139 0111
info@jaccimayee.com
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