• abril 2021
    Vídeo .

“Más Allá Del Diseño” – Episodio 1

Minotti presenta la nueva serie digital "Más Allá Del Diseño", en el aire a partir del 28 de abril de 2021 en todas las plataformas sociales y los canales digitales de la marca: un viaje para descubrir sus tiendas insignia y sus distribuidores prémium en España, donde las sofisticadas atmósferas que reflejan la calidad y el elegante lifestyle que desde siempre distinguen a Minotti a escala internacional encuentran el gusto, la historia y la cultura específica del lugar dando vida a una experiencia exclusiva que conjuga la dimensión cosmopolita de la empresa y una interpretación local.

Con esta nueva iniciativa de comunicación inclusiva y multicanal Minotti desea destacar el liderazgo, la competencia y la experiencia de sus socios y el importante papel que desempeñan en la difusión de la cultura de proyecto y de producto de la marca en sus mercados de referencia. El objetivo es ofrecer una perspectiva nueva y bien arraigada en el territorio para hablar de diseño de una forma más completa, enriqueciendo la narración de la empresa con un lenguaje concorde con el espíritu del tiempo, el vídeo, y con un formato que pone en primer plano a las personas y su experiencia personal y profesional: la entrevista.

El primer episodio de la serie digital, de unos 4 minutos de duración, incluye una entrevista al decorador y diseñador de interiores Diego Rodríguez, propietario de la tienda insignia Minotti Madrid abierta en 2008 y situada en el exclusivo barrio de Salamanca dentro de un fascinante edificio histórico en el más puro estilo neoclásico madrileño. Realizada por el representante de Minotti en España, Federico De Arcaya, la entrevista en vídeo ofrece una ocasión única para contar la experiencia de Diego Rodríguez, su larga colaboración con la marca y su habilidad para interpretar las colecciones Minotti. 

La serie continuará con otros tres episodios protagonizados por MINIM Barcelona y por los socios Minotti Mallorca y Estudio Pepe Cabrera Valencia, próximos a la apertura. ¡No te los pierdas!

 

Ver el Vídeo

 

Protagonista del primer episodio:

MINOTTI MADRID BY CONCEPTO DR
C/ Príncipe De Vergara, 33 - 28001 Madrid
Tel.: +34 91 4361 004
E: minotti@conceptodr.com

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