En el corazón del dinámico distrito financiero de la metrópolis china de Chengdú, situada en el suroeste de China, se ha inaugurado recientemente en la "Minotti flagship store by LHC" un espacio de más de 400 m² dedicado totalmente a la presentación de los productos más representativos de la colección de la empresa coordinada por Rodolfo Dordoni.
La nueva monomarca, realizada gracias a la reciente colaboración con LHC, se presenta como punto de referencia para un público asiático cada día más atento y receptivo al diseño y la calidad del "Made in Italy".
Gracias a su atractiva arquitectura y a una ambientación cuidada en los mínimos detalles, la tienda ofrece a los visitantes una imagen auténtica de la marca, que se expresa a través de una alegre alternancia de volúmenes y tonalidades y de una refinada selección de materiales. El resultado es un sofisticado conjunto de soluciones para la vivienda que denotan un espíritu elegante y cosmopolita, en perfecta sintonía con el lugar y, al mismo tiempo, pura expresión del estilo Minotti.
El espacio expositivo, concentrado en un único piso, está dotado de doble entrada y de amplias cristaleras de suelo a techo. Después de superar la entrada principal, el visitante es recibido en una amplia sala valorizada con una escenográfica chimenea central revestida con una boiserie de madera, y donde destacan algunos superventas de la empresa, como el sistema de asientos Freeman y la mesa Morgan —acompañados de las butacas y las sillas de la colección Creed respectivamente— y el sistema de asientos Collar, asociado al sofá y a las butacas Aston.
El área contigua invita enfáticamente a la actividad social y al diálogo y está animada con dos composiciones face-to-face del sistema de asientos Yang y del sofá Seymour.
Continuando la visita se accede a los otros espacios de la tienda, donde se suceden numerosos elementos de las más recientes colecciones de la empresa, como el sofá White y el renombrado sistema de asientos Hamilton.
Con la apertura de la monomarca de Chengdú, la empresa sigue consolidando su presencia en un mercado de gran importancia y en constante desarrollo, cada día más sensible al encanto y la calidad que distinguen el elegante e internacional lifestyle de la marca.
Minotti Chengdu by LHC
Shou Zou Max No 999, North of Tianfu Avenue
Gaoxin district 610000 Chengdu - China
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