Gracias a la nueva colaboración estratégica con el famoso minorista de mobiliario de alta gama Jacci Mayee, Minotti ha lanzado la nueva colecciòn 2019, inaugurando el pasado 12 de octubre una amplia tienda insignia en Xi’an, histórica ciudad china que está atravesando una fase de fuerte desarrollo y se muestra deseosa de acoger el diseño y el lifestyle internacionales.
Con la apertura de la tienda insignia de Xi’an, la septima en China y tercera del año 2019, Minotti refuerza su presencia en el país ofreciendo un nuevo punto de destino en un mercado donde la marca se encuentra presente con una sofisticada y ambiciosa estrategia de distribución, basada exclusivamente en sus tiendas insignia.
La tienda se desarrolla sobre 670 m² distribuidos en dos pisos y ha sido proyectada por Minotti Studio, el departamento creativo interno de la sede central de Minotti. Ubicada en el prestigioso barrio residencial de Daminggong, a pocos pasos del espléndido parque arqueológico nacional Daming Palace National Heritage Park, la tienda se caracteriza por su espacio flexible y dinámico, animado con refinadas ambientaciones y con una meticulosa selección de soluciones para el salón que reflejan el elegante lifestyle que desde siempre distingue la identidad internacional de la marca, en lìnea con el espìrito dle lugar.
Diseñada para cautivar a los profesionales y amantes del diseño, cada día más atraídos por la calidad y la excelencia Made in Italy, la tienda desea ofrecer una experiencia apasionante a sus clientes a través del descubrimiento de las colecciones más recientes de Minotti y, en particular, de la 2019 Collection lanzada en el "Salone del Mobile.Milano" el pasado mes de abril.
Después de entrar en el edificio, los visitantes son acogidos en un ambiente espacioso e iluminado por la abundante luz natural que atraviesa sus numerosas ventanas hasta el techo, que ofrecen una extraordinaria vista panorámica del parque. Los elementos clave que caracterizan el espacio son dos: una escalera de bronce situada en el centro de la tienda, punto central en torno al cual giran todas las colecciones, y una imponente chimenea arquitectónica ubicada en el segundo piso, símbolo distintivo del código Minotti presente en las tiendas insignia de la marca de todo el mundo.
Bajo el signo de la autenticidad y el Made in Italy, al gran evento de apertura han participado un nùmero seleccionado de huèspedes VIP, como developers, designers, arquitectos, periodistas, empresarios y clientes importantes, que han tenido la posibilidad de descubrir el espacio y incontrar algunas personas de la familia Minotti y de Jacci Mayee.
Una ocasión especial para descubrir la calidad y la elegancia de las colecciones Minotti y para conocer de cerca a los protagonistas de esta exitosa historia italiana.
MINOTTI XI’AN
Independent Store, North of Daminggong Center SQ, No.198, North of Taihua Road, Xi’an City, Shaanxi Province
e: info@jaccimayee.com
tel.: +86 29 86241111 | +86 39 139 9139 0111
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