En el corazón del emblemático Theatre District, Minotti Boston abrió el pasado mes de junio su quinta tienda insignia en Estados Unidos; tras las de Nueva York, Miami, Los Ángeles y Chicago.
Además de contar con numerosos restaurantes, locales de música en directo y teatros históricos como el Wilbur, el Wang y el Orpheum, el distrito se ha convertido en un destino para la comunidad local de diseñadores y numerosos profesionales. Varias marcas de lujo y diseño, como Minotti, han abierto sus espacios de exposición a lo largo de la Stuart Street. El gran espacio de exposición, que ocupa una superficie de más de 500 metros cuadrados concentrados en un solo nivel, ha sido creado con el ddc Group, que ya es socio de la empresa para las tiendas insignia de Nueva York y Miami, consolidando la histórica colaboración con el distribuidor estadounidense.
El diseño interior, concebido y realizado por Minotti Studio, el departamento creativo interno de la empresa, se expresa en una viva alternancia de volúmenes, colores y sofisticadas elecciones de materiales, en perfecta armonía con el gusto y el estilo de vida de la ciudad estadounidense. Al entrar por una puerta de láminas con efecto madera color Tabaco, los visitantes son recibidos en un ambiente cálido y relajado, inundado por la luz natural que se filtra a través de los dos grandes ventanales que dan a la céntrica Stuart Street.
El espacio expositivo, estructurado en dos niveles escalonados, intercalados armoniosamente gracias a una cuidadosa alternancia de juegos de perspectiva y recursos visuales, incluyendo porciones de paredes y techos espejados, combina los rasgos típicos del estilo de Minotti en un proyecto capaz de expresar una alta calidad compositiva.
La zona frente a la entrada, caldeada por el suelo de madera teñida de tabaco, presenta el sistema de asientos exteriores Quadrado de Marcio Kogan / studio mk27 y el sistema modular interior Connery de Rodolfo Dordoni, en un estimulante juego de referencias entre el interior y el exterior. Una invitación a descubrir el mundo de Minotti, dentro de un espacio caracterizado por ambientes fluidos que reflejan la atmósfera elegante y refinada que siempre ha distinguido a la marca a nivel internacional.
Para recrear una sugerencia real de hogar se ha creado una escenográfica chimenea, símbolo peculiar del código de Minotti, cubierta por una boiserie de láminas verticales de roble teñido de color Tabaco. Situado en el corazón del espacio expositivo, es el punto central en torno al cual se desarrollan todos los escenarios.
La zona posterior, situada en un nivel inferior y con suelo de piedra Piasentina, acoge los proyectos más representativos de la 2020 Collection, así como varios superventas, entre ellos los sistemas de asientos Hamilton y Freeman de Rodolfo Dordoni, Daniels de Christophe Delcourt, en la original configuración de chaise-longue con asiento curvo, y las butacas Torii de nendo, enriquecidos con una amplia selección de accesorios y complementos.
Con la apertura de Minotti Boston, la 43ª tienda insignia de la empresa en el mundo, Minotti refuerza su presencia en los Estados Unidos, ofreciendo una auténtica experiencia de marca que transmite con precisión el lenguaje de la marca.
Minotti Boston by DDC Group
210 Stuart Street
Boston, MA 02116
T: +1 857 990 9008
E: info@minottiboston.com
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