Minotti北京旗舰店搬迁至新址,作为汇聚设计和生活方式爱好者的地标,再次巩固了其在中国核心城市的行业引领地位。新旗舰店坐落于著名的王府井大街,位于北京王府半岛酒店的购物精品廊内,这里云集了各大奢侈品牌和时尚品牌。
迁至新址的旗舰店焕然一新,依然与在亚洲设计界占有重要地位的家天地Domus Tiandi合作设立,自Minotti于2007年在中国首都北京开设第一家旗舰店以来,家天地Domus Tiandi一直伴随Minotti成长,双方也在上海和深圳合作设立旗舰店,这两家店面分别于2015年和2019年开业。
“在Minotti和家天地Domus Tiandi长达15年的合作中,时间证明了很多事情。例如,我们对于中国高端市场的生活方式的变革有着相同的直觉;我们都有勇气引领行业发展,同时坚持我们的愿景。”Minotti北京旗舰店创始人张霞如是说。
旗舰店385平方米的展厅由Minotti公司的内部创意部门Minotti Studio操刀设计,打造出一个优雅的开放式空间,让人置身于一组迷人的环境场景之中,开启一段探索之旅;入口处的接待区用于迎接客户和参观者,还有一间特设的会议室则用于提供更加个性化的服务,这个空间可谓是一个真正的设计工作室,工作人员可以在此与客户单独探讨设计方案。
透过橱窗即看到一组精美的家具陈设,右边是nendo设计的Torii沙发,左边是Rodolfo Dordoni设计的Mattia扶手椅,旁边是伊朗银色石灰华的接待台,上方有一面视频墙,播放着品牌设计代表作的相关图像和视频。背景为Moka色开孔火焰纹胡桃木墙板,一扇推拉门让人可以瞥见后方的优雅空间,呈现出若隐若现的效果。展示空间分为三个主厅,中央天花板为Moka色板条,两侧走廊的天花板则为白色石膏,配色方案呈现出别致的对比效果。
每个区域内部都有独特的建筑元素,例如:右侧的客厅区摆放着Lawrence沙发座椅系列,卧室区摆放着畅销产品Lawrence Bed睡床,两款作品都是由Rodolfo Dordoni设计,银色石灰华壁炉将这两个区域分隔开来。左侧,在花岗石色漆面墙板的映衬下,空间中摆放着Marcio Kogan / studio mk27设计的造型恢弘的Linha桌子,旁边的休闲放松区则选用Dordoni设计的Alexander沙发座椅系列。接待处后方的中央区域是一个舒适的客厅区,配以Blazer沙发座椅系列,其前方有一个石灰华材质的高台,上面摆放着Connery沙发座椅系列,两款作品都出自Rodolfo Dordoni之手。
最后一个区域选用Albert沙发和Ile扶手椅,搭配nendo设计的雕塑般的Wedge桌子,这个区域可以根据需要完全隐蔽隔离,旨在确保与客户讨论设计项目时的最大私密性。这就是Minotti与众不同的特质:体验的方式不仅是让客户通过精致的空间来感知丰富多样的产品,还在于通过服务来确保满足终端用户的个性化需求,为其打造定制化的体验。
Minotti北京旗舰店就是一个佐证:品牌不仅能够传达出自身特质,还能够融合当地的文化和风格,在秉持品牌精髓的基础上,将本土化与国际化巧妙结合在一起。自从Minotti在20多年登陆中国以来,如今已在各大城市设立了8家旗舰店,书写了成功的合作篇章。
Minotti Beijing by Domus Tiandi
B1-L17, The Peninsula Beijing, Building 1, No.8 Goldfish Lane, Wangfujing, Dongcheng District
100006 Beijing - China
T: +86 010 85221508
E: info@domustiandi.com
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