今年恰逢公司成立75周年,因此,展会建筑Minotti Pavilion 2023旨在展现品牌精髓并彰显其漫长历程,这个展示场景充满非比寻常而又令人意想不到的元素,360度全方位讲述品牌的历史及其着眼于未来的愿景,诠释其坚守本源而又不断推陈出新的理念。
展示空间也显示出公司在建筑领域的非凡实力,为Minotti的合作伙伴提供一个创意思路,将品牌的核心特质传递到世界各地。与此同时,这个空间也运用可持续发展的方式制作出全年的图像和宣传内容。
展示场景分为两层,将公共区域和私密空间结合在一起,总面积达到4500平方米,同时将展馆的过道巧妙地纳入其中,两条通道将Pavilion划分为四个区域,透过高大的弧形落地窗可以欣赏到其中的景观。
中央过道仿若一条真正的林荫大道,丰富的绿植使其充满生机,让人联想到地中海的灌木丛;这条通道不仅运用一种崭新的方式来演绎展览区域,还让参观者沉浸在一个超越边界的空间之中。
一层的有机形式也延续至二层的空间,通过两个螺旋楼梯来到二层,在这里可以欣赏到绿意盎然的景致,感受Minotti世界的广阔天地;展览空间的每一处角落都开启一个场景,以此来讲述公司不断持续的发展之路。
双高空间中的悬空锥台十分引人注目,它掠过壁炉的平面,而壁炉则是从两个生活区都能看到的标志性元素,它是品牌设计语言中不可或缺的符号,并为环境增添一份个性。
Minotti Pavilion 2023是展示2023系列明星产品的理想舞台,其中值得一提的有:Rodolfo Dordoni设计的Dylan模块化座椅系统,其三种配置方案可以满足不同设计风格的需求;Nendo工作室出品的Torii Bold座椅系列,它诞生于标志性的Torii座椅;GamFratesi设计的Raphael系列展现出灵动的线条;Marcio Kogan / Studio MK27设计的Superblocks收纳柜诠释出精致的理性主义。
为室内空间设计的家具以及新近推出的特色作品,与Inoda+Sveje、Nendo、Gordon Guillaumier、Rodolfo Dordoni为户外环境设计的新品展开一场完美的对话,真正开启一段探索品牌价值的旅程。
Minotti Pavilion 2023将品牌的历史转化为展示自身特质的建筑形式,邀请参观者沉浸在一个充满创意、创新和连续感的世界之中,展现出品牌对传统加以革新的非凡实力。
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