Now in its 21^st edition, the “Salone del Mobile 2018” Book uses engaging photographic storytelling to narrate the concept and
design identity of the 2018 Collection, launched last April in Milan.
 
The creatives at Minotti Studio, under the art direction of architect, Rodolfo Dordoni, developed the architectural project for the stand, which occupied a surface area of 2,000 m². Through sophisticated staging with a contemporary flair, consistent with
the Minotti brand identity, the staging concept showcased a multi-faceted collection that embraced a design approach open to philosophies
whose origins are steeped in very distinct cultural backgrounds.