Una arquitectura pensada para fundirse con la exuberante naturaleza brasileña y el diseño italiano: la tienda insignia Minotti São Paulo by Atrium, que este año celebra su 15º aniversario, renueva su disposición expositiva, definida por cambios de altura, juegos volumétricos y sugerentes cortes de luz.
Situada en el vibrante barrio de Jardins, la tienda cuenta con un gran escaparate que va del suelo al techo y deja entrever luminosas estancias. Desarrollada como una estructura racionalista de proporciones equilibradas y rigor formal, es capaz al mismo tiempo de transmitir la calidez típicamente doméstica: la presencia de la chimenea evoca el ADN de Minotti, mientras que la exuberante vegetación se compenetra con la arquitectura, sirviendo de telón de fondo a los distintos ambientes.
Entre los distintos niveles del espacio expositivo, el alerce color Regaliz sirve de lazo de unión, alternando con el inconfundible tono Gris Cálido de los revestimientos, la piedra volcánica Basaltina y los techos de escayola blanca. Elementos decorativos y obras de arte de la colección privada de los propietarios embellecen el entorno, resaltando el vínculo entre el encanto cosmopolita de la ciudad y el carácter auténtico del showroom.
El proyecto expositivo, comisariado a cuatro manos por Minotti Studio y Atrium, acompaña al visitante a través de una sugerente propuesta de los muebles más vendidos y las colecciones más recientes, realzada por las mezclas de materiales y los detalles sartoriales. En la planta baja, la protagonista de una zona a la entrada es la familia de sillas Twiggy, de Rodolfo Dordoni, con su estética de los años setenta, vestida de un elegante y cálido color coñac. Diseñados por Marcio Kogan / Studio MK27, en cambio, son el sistema de asientos Horizonte y la cama Brasilia Bed, que entrelazan la estética inspirada en el modernismo brasileño con el saber hacer de Minotti.
En una armoniosa sucesión de zonas de estar, comedor y noche, el itinerario expositivo se desarrolla hasta el entresuelo, concebido como una plataforma suspendida: aquí se encuentra, por un lado, una sinuosa composición del sistema de asientos Daniels de Christophe Delcourt y, por otro, los volúmenes del sistema Goodman de Rodolfo Dordoni.
«A través de nuestra colaboración con Minotti Studio, nos hemos percatado lo largo de los años de que, en lugar de limitarse a presentar productos de diseño, Minotti São Paulo ha seguido un camino de experimentación e interpretación de una atmósfera Minotti caracterizada por una identidad propia, auténtica y cercana a la realidad cultural de nuestros clientes», afirma Marcio Barboza, propietario de Minotti São Paulo.
Un espacio escenográfico que expresa una sofisticada alquimia entre arquitectura, mobiliario y decoración, representando la fusión perfecta de la elegancia italiana y brasileña.
Minotti São Paulo by Atrium
Al. Gabriel Monteiro Da Silva, 650
01442.000 San Pablo - Brasil
T: +55 11 3060 3555
E: minotti@atriumnet.com.br
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