Empieza en el mes de septiembre la campaña de publicidad que tiene como protagonìstas Alexander y Granville, los dos sistemas de asiento de la Colecciòn 2018, proyectados respectivamente por Rodolfo Dordoni y Christophe Delcourt. Los dos modelos se han presentado el pasado mes de abril durante el "Salone del Mobile.Milano”
La campaña publicitaria se difundirá en 40 países a través de 160 publicaciones de arquitectura, diseño, actualidad, moda y lifestyle meticulosamente seleccionadas por su prestigio y autoridad, en perfecta sintonía con el público de referencia de la marca.
El escenario de la nueva campaña es una ambientación caracterizada por un estilo moderno, gráfico e incisivo en el que escenografías típicamente japonesas se funden con elementos decorativos más matéricos y racionalistas. Todo ello con un estilo inesperado que se aleja de los excesos decorativos con un marcado carácter contemporáneo. Un lenguaje estético que encuentra su principal clave de lectura en la selección y la combinación de materiales preciados, como maderas, piedras, cristales, tejidos y pieles de texturas y tonalidades sorprendentes.
Protagonista de la nueva campaña de prensa, el sistema de asientos Alexander se inspira en conceptos racionalistas y contemporáneos de gran dinamismo compositivo y se distingue por sus sofisticados detalles de alta costura. Elementos cuadrados se alternan con elementos curvos para crear rincones acogedores y envolventes, mientras que los módulos con respaldos altos y bajos potencian la versatilidad del sistema.
La imagen de Alexander se alternará con la dedicada al sistema de asientos Granville, caracterizado por el original desarrollo curvilíneo del respaldo y expresión de un espíritu juvenil y contemporáneo. Módulos de distintas formas y dimensiones dialogan entre sí para ofrecer áreas de relax con asientos tradicionales o dotados de una mayor versatilidad.
Las dos ambientaciones se completan con los sillones Russell y Tape, el mueble Lou, las mesitas Bender, Damier, Milton, Oliver, Rays, Ring y Shields y numerosos accesorios que dan vida a un estimulante diálogo con el espacio circundante, garantizando una perfecta sintonía de formas, motivos y tonalidades.
Expuestos en las tiendas monomarca y de los minoristas autorizados Minotti junto a las últimas novedades y a los productos más significativos de la colección, ambos sistemas se caracterizan por su extraordinaria versatilidad y flexibilidad compositiva.
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