• septiembre 2014
    Corporate .

Aston, una colección versátil. campaña publicitaria 2014/2015

Entre las novedades presentadas en la feria Salone del Mobile de Milán en el mes de abril, una de las series más apreciadas ha sido Aston, colección de asientos particularmente versátil, cuyas formas contenidas y líneas armoniosas permiten realizar innovadores proyectos para espacios ya sea residenciales o receptivos. A través de la colección Aston, Minotti ofrece nuevas sugerencias proyectuales para dialogar con el mundo de los arquitectos y diseñadores de interiores y extender su inimitable estilo de vida del ámbito residencial al ámbito receptivo. Para promover la colección Aston de manera eficaz, la empresa ha decidido invertir en una campaña de prensa dedicada, con anuncios en las más prestigiosas revistas internacionales de diseño, arquitectura y estilo de vida, alternando dos imágenes diferentes que apuntarán a destacar la armonía con que la colección se inserta en ambientes domésticos y espacios comunes. La imagen con el sofá Aston revestido en un sofisticado tono naranja de terciopelo demuestra que el producto se integra fácilmente en cualquier ambiente del hogar. La imagen realizada para la campaña de prensa Minotti Hospitality evoca un espacio caracterizado por una atmósfera íntima y refinada donde el elegante proyecto de decoración del área lounge se repite en los elementos de la serie Aston «Cord» Outdoor utilizados para decorar la terraza adyacente al área lounge.

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