Gracias a la colaboración estratégica con el famoso minorista de mobiliario de alta gama Fashion Bond, Minotti inaugura una nueva tienda insignia en Taizhóu, una de las zonas industriales más dinámicas y en continuo crecimiento de la nación conocida como la cuna del empresariado privado chino.
Situada en el exclusivo distrito financiero de Taizhóu, cerca del centro de la ciudad, la fascinante tienda monomarca se caracteriza por su imponente fachada de estilo clásico, sus techos altísimos y sus amplias cristaleras, que favorecen la entrada de la luz natural ofreciendo una vista envidiable de un pulcro jardín residencial ubicado en el área trasera del edificio.
El proyecto ha sido realizado por el departamento creativo interno de la sede principal de la empresa Minotti Studio para enfatizar la amplitud de la tienda y conferir una sobria monumentalidad al espacio, dando vida a un ambiente de impacto gráfico y racional en el que un sabio juego de llenos y vacíos, luces y sombras confiere un ritmo dinámico y equilibrado a las ambientaciones propuestas. El contraste de texturas y colores de los acabados seleccionados atenúa este rigor con una nota de calor: la alternancia entre blanco y negro, brillante y mate, liso y poroso ofrece una experiencia de marca auténtica y estimulante capaz de impactar visualmente y sensorialmente a la sofisticada clientela local.
Entre los elementos arquitectónicos más característicos, su escenográfica chimenea de mármol situada frente a la entrada y sus altas columnas de sección circular de yeso blanco. Suelos en alerce color Regaliz, boiseries en la misma madera alternadas con paredes lacadas brillantes en color «Warm Grey», techos de yeso blanco y superficies reflectantes que dilatan el espacio aportando luminosidad crean atmósferas sofisticadas de gusto marcadamente contemporáneo que reflejan la calidad y el elegante lifestyle que desde siempre distingue a Minotti a escala internacional.
Una fluida secuencia de salones, comedores y dormitorios absolutamente encantadores anima los espacios expositivos con una combinación de superventas y piezas distintivas del mobiliario y de las colecciones más recientes de la 2020 Collection, como el sistema de asientos Connery de Rodolfo Dordoni y los sillones Daiki y la mesita Boteco de Marcio Kogan/studio mk27.
Con la apertura de la tienda insignia de Taizhóu, la octava en China, Minotti refuerza su presencia en el país ofreciendo un nuevo punto de destino en un mercado donde la marca se encuentra presente con una sofisticada y ambiciosa estrategia de distribución, basada exclusivamente en sus tiendas insignia.
MINOTTI TAIZHOU BY FASHION BOND
220 Zhaohui Road, Yulan square, Jiaojiang District,
Taizhou City, Zhejiang Province - China
Tel.: +86 400 883 0007 fashionbond@fashionbond.net
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