Minotti abre una nueva tienda insignia en el corazón de Gangnam Hakdong, el distrito de diseño más prestigioso de Seúl, inaugurando el inicio de su colaboración exclusiva con su socio Di'ome. Una nueva ubicación en la capital de Corea del Sur, cuarta potencia económica de Asia, donde la marca está presente desde hace más de 15 años.
La apertura de Minotti Seoul by Di'ome, la 23ª tienda monomarca en la región asiática, es el resultado de un proyecto estratégico que enfoca a Minotti hacia el desarrollo de un mercado cada vez más sólido en Oriente y es fruto de un estudio constante, no solo de las tendencias estéticas y de diseño, sino también de las sociales y antropológicas. La nueva tienda insignia, con una superficie de aproximadamente 1000 metros cuadrados, pretende ofrecer una experiencia 360º: un espacio de referencia, inspiración y conversación, en el que el lenguaje Minotti se traduce en diferentes propuestas de estilo para dar forma a un concepto que va más allá de la simple elección de una pieza de mobiliario.
El diseño interior, curado por Minotti Studio, ofrece ambientes con un mood contemporáneo, en línea con las tendencias actuales, sin dejar de ser fiel al estilo de vida atemporal de Minotti. La exclusiva propuesta de materiales y elementos decorativos característicos, especialmente seleccionados para fundirse con el encanto del área de Gangnam, expresa una gran sofisticación y refleja la filosofía de vida de Minotti.
La entrada a la tienda invita a realizar un recorrido inmersivo en una sucesión de ambientes totalmente diferentes - articulados en cuatro niveles - cuyo hilo conductor está representado por una escalera de acero satinado que conecta todas las plantas: desde la primera, con sus grandes ventanales a lo largo de toda la fachada del edificio, se desciende al sótano con una zona dedicada al outdoor, para luego subir a la segunda planta, donde la zona de la sala de cine destaca en el espacio con su techo de doble altura junto con la zona animada por la chimenea, presencia arquitectónica ineludible en el lenguaje de la marca. Por último, en la última planta, con vistas a la segunda, está la sala de reuniones ejecutivas, dedicada a acoger a arquitectos y diseñadores y al desarrollo de proyectos de interiorismo.
Minotti Seoul by Di'ome marca un paso fundamental en el asentamiento del Made in Italy en el Extremo Oriente e inaugura una nueva era para el diseño contemporáneo en Gangnam Hakdong, estableciéndose como una clara expresión de la esencia Minotti y del compromiso de la marca por ofrecer soluciones de mobiliario atemporales de alta calidad.
Minotti Seoul by Di’ome
Iaan Terradium building, 204, Hakdong-ro, Gangnam-gu,
06104 Seoul - Corea del Sur
T: +82 02 3446 1999
E: info@minottiseoul.com
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