• 九月 2018
    公司 .

“Alexander”和“Granville”广告宣传启动

AlexanderGranville沙发座椅系列为主角的广告宣传活动于9月正式启动,这两款产品是2018系列中的新品,由Rodolfo Dordoni和Christophe Delcourt设计,在4月的米兰家具展上亮相。

广告宣传活动将在40个国家展开,精心挑选在建筑、设计、时事、时尚和生活风格领域拥有权威声望的160种杂志期刊来发布广告内容,完美贴近品牌的目标客户。

全新广告宣传活动运用图像表象、新锐直观的现代场景来加以呈现,日式风情巧妙融合具有材料特点和理性特质的装饰元素。一切都采用让人意想不到的风格来加以诠释,摒弃过度装饰,更具现代风尚。美学语言通过优选的名贵材质和组合来演绎,其中包括:木材、石材、玻璃、织布和皮革,呈现出独具魅力的纹理和色彩。

作为全新广告宣传活动的主角,Alexander沙发座椅系列从理性主义和现代理念中汲取设计灵感,展现非凡组合方案,精美的缝制细节使其别具一格。方块和曲线元素交替出现,打造出环抱式的边角线条,高低有致的靠背组合使其兼具多功能性。 

Alexander系列一同出镜的还有Granville沙发座椅系列,这一系列重点诠释现代年轻精神,靠背的弧度设计使其创意十足。造型和尺寸各不相同的沙发座椅和谐搭配在一起,打造出的休闲空间既可拥有传统格调,亦可拥有多样百搭的风范。

其他配件还包括RussellTape扶手椅,Lou收纳柜,BenderDamierMiltonOliverRaysRingShields边几等多款配饰,它们在周围的空间中相互呼应,实现了造型、纹样和色彩的完美统一。

这两款沙发座椅系列共有的特点在于实用的多功能性和组合的灵活性,Minotti专卖店和授权经销商在展出这两个系列的同时,还将一同呈现其他众多新品以及品牌代表之作。

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